What Is Marketing Objective - CRM Guide Results for What Is Marketing Objective
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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Improving Sales Productivity: An Opportunity for Sales and IT Leadership
by Microsoft
April 2008
- (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.
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Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences
by Oracle Corporation
March 2009
- (Free Research) This white paper will explore the global retail industry's movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective.
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Retaining Customers in Today's Economic Landscape: Improving SAP Order Management
by Esker Inc.
July 2009
- (Free Research) This paper will present the challenges businesses face in implementing effective order management and will help in overcoming these challenges. You will learn the benefits of the Esker Platform over its competitors and be presented with a case study documenting companies that implemented the Esker platform to beat their order management problems.
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How to Use the Six Laws of Persuasion during a Negotiation
by Global Knowledge
October 2006
- (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
(WHITE PAPER)
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Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance
by Birst
October 2009
- (Free Research) As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
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The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
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Choosing the Best CRM for Your Organization
by Oracle Corporation
September 2007
- (Free Research) Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
(WHITE PAPER)
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Using Supply Chain Performance Management Strategically
by SAP America Inc
November 2009
- (Free Research) Paralleling the explosion in materiel sourcing over the past decade, corporate supply chains have grown strikingly more complex because of a greater amount of outsourcing, increased globalization and a more complex regulatory environment.
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CRM and Social Networking: Engaging the Social Customer
by Microsoft
June 2009
- (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
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Business Service Management: What It Is and Why You Should Care
by Global Knowledge
December 2008
- (Free Research) The purpose of this business training white paper is to explain what BSM is and what it isn't and it will also describe BSM benefits.
(WHITE PAPER)
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Leverage ERP for Sales & Operations Planning
by IFS
January 2009
- (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
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What Causes Webinar Attendees to Bail
by Citrix Online
August 2009
- (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER)
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Creating and managing value-driven product portfolios - Improving product portfolio management to optimize your products, services and projects
by IBM
April 2009
- (Free Research) The best products to offer are those that provide a high level of value for both you and your customer. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. This whitepaper explains how you can take advantage of a value-driven approach to product portfolio management.
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7 Habits of Highly Successful Surveys
by Vovici
October 2009
- (Free Research) Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
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Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS
by SPSS Inc. Worldwide Headquarters
May 2009
- (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.
(CASE STUDY)
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Customer Relationship Management: The Winning Strategy in a Challenging Economy
by Microsoft
April 2009
- (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
(WHITE PAPER)
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Customer Experience IQ Report
by Vovici
October 2009
- (Free Research) The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.
(WHITE PAPER)
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Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast
by IBM
October 2009
- (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST)
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What Do Application Developers Want?
by Alcatel-Lucent
October 2009
- (Free Research) Network providers must re-examine how they can speed up innovation and time to market by working with trusted partners and developer communities. However, energizing such an ecosystem takes careful planning. This podcast examines application developers' needs and how network providers can improve their relationships with developers.
(PODCAST)
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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
by Oracle Corporation
October 2009
- (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
(WHITE PAPER)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP America Inc
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining
by SPSS Inc. Worldwide Headquarters
May 2009
- (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.
(CASE STUDY)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
by Pivotal CRM, a CDC Software solution
February 2009
- (Free Research) This paper explores core principles companies can use to help them select a CRM system.
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