Primary Research Marketing - CRM Guide Results for Primary Research Marketing
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Turning Results into Rewards: Survey Analysis and Reporting
by SPSS Inc. Worldwide Headquarters
February 26, 2009
- (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
(WEBCAST)
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Bloor Research - Data Discovery Spotlight
by Talend
February 28, 2009
- (Free Research) In this Spotlight Report, Research Director Philip Howard explains why data discovery is of fundamental importance to data integration, data quality, and many other projects ranging from business intelligence through master data management to data governance and data archival. Read on to learn more about the importance of data discovery.
(ANALYST REPORT)
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Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage
by SAS Institute Inc.
August 20, 2009
- (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.
(WEBCAST)
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Beyond Boundaries: A New Role for Finance in Driving Business Collaboration
by SAP America Inc
June 01, 2008
- (Free Research) In June 2008, CFO Research Services conducted a research program among senior finance executives in the United States, Europe, Asia, and Australia. The research looked at what kinds of alliances companies are forming and how finance sees itself working with internal and external partners to establish and assess successful alliances.
(ANALYST REPORT)
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
by Oracle Corporation
September 2008
- (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
(WHITE PAPER)
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Expand Your Reach: Mastering Multi-Modal Survey Research
by SPSS Inc. Worldwide Headquarters
April 2009
- (Free Research) Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.
(WEBCAST)
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Three Tactics for Winning the LTE Game
by Alcatel-Lucent
June 2009
- (Free Research) This research brief provides an overview of the current LTE market and addresses the technical and business challenges that operators will face as they migrate to all-IP networks. It provides insight into operators' common questions and helps address planning and implementation concerns including migrating away from existing legacy systems.
(ANALYST REPORT)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Practical Recommendations for Data Migration - A White Paper by Bloor Research
by Talend
February 2009
- (Free Research) Data migration can be defined as transferring of data between storage types, formats or computer systems, it is required when organizations or individuals change computer systems or upgrade to new systems.
(WHITE PAPER)
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E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
by Infor CRM
September 2009
- (Free Research) In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
(EBOOK)
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Practices and Trends in Enterprise Application Management
by Compuware Corporation
December 2008
- (Free Research) Deploying business applications and vertical industry applications is complex and time-consuming. EMA research has found that while enterprise IT organizations are very good at deploying and maintaining infrastructure, they are still struggling to effectively deploy and manage the business services and applications that infrastructure supports.
(WHITE PAPER)
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Creating Sales Opportunities with Lead Scoring
by Genius.com
October 2009
- (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
(WHITE PAPER)
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Content Mapped to Buying Stages Powers Nurturing Results
by Genius.com
October 2009
- (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
(WHITE PAPER)
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS
by SPSS Inc. Worldwide Headquarters
May 2009
- (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.
(CASE STUDY)
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Empower Your Consumer Research Department with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
May 2009
- (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.
(CASE STUDY)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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Best Practices for Web Application Performance: Customers Are Won or Lost in One Second
by Gomez
August 2009
- (Free Research) Learn what your organization can do to enhance web application performance based on the findings of research conducted by Aberdeen Research Group and presented in this webcast.
(WEBCAST)
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The Global Small or Medium-Sized Business (SMB)
by Cisco Systems, Inc.
August 2009
- (Free Research) Raymond Boggs, vice president of SMB research for the global market intelligence firm IDC, recently talked to Cisco® about how companies can use unified communications to successfully conduct business in multiple countries - with or without offices in those countries.
(WHITE PAPER)
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Business Intelligence - Now More Than Ever
by SAP BusinessObjects
December 2008
- (Free Research) The goal of this white paper is to explain why business intelligence is a sound investment for any IT manager to make, especially now. Budgets are tighter and demands from executives to see immediate results from IT implementations are increasing. This paper outlines the benefits of a BI solution and its impact on a company. Read on to learn more.
(WHITE PAPER)
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Building the Business Case for Predictive Analytics: Nucleus Research
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. In this Nucleus Research report, learn how your company can achieve ROI from Predictive analytics applications.
(WHITE PAPER)
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Implementing a Data Quality Strategy
by DataFlux Corporation
January 2009
- (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
(WEBCAST)
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Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
by SAP BusinessObjects
June 2009
- (Free Research) This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
(WHITE PAPER)
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Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations
by Microsoft
April 2008
- (Free Research) The goal of South African Tourism's global employees is to increase tourism to the nation to help enhance the nation's economy. To address this issue they utilized the research of a tier-one customer relationship management consultancy and selected Microsoft Dynamics™ CRM 4.0.
(CASE STUDY)
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
by Genius.com
October 2009
- (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
(WHITE PAPER)
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