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Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery
by Oracle Corporation
June 10, 2009
- (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
(EBOOK)
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Going Independent-- A Technology Survival Guide: How to Evaluate and Select the Right Software for Your New Firm
by Advent Software, Inc
July 01, 2009
- (Free Research) This guide is intended to help advisors who are considering going independent or who have already struck out on their own to better understand and navigate their technology options.
(WHITE PAPER)
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8 Steps To Optimizing Your Lead Nurturing Program
by Citrix Online
November 18, 2009
- (Free Research) During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team.
(VIDEOCAST)
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FACTS ADMIN - Advanced Technologies for Expert Health Claims Management
by Ebix Health, Inc.
January 2004
- (Free Research) FACTS ADMIN is a fully automated, real-time policy administration system - with support for membership enrollment and eligibility management, premium administration, accounts payable, and administration of broker commissions.
(ARTICLE)
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Communications Skills for Remote Support
by LogMeIn, Inc.
September 2009
- (Free Research) A new era of on-demand remote support has brought with it a unique challenge to the agents who practice it: a new level of transparency for their interpersonal skills. In this white paper, you'll learn from an experienced communications skills expert, 4 specific steps to help supercharge your customer relationships in an era of remote support.
(WHITE PAPER)
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Using Supply Chain Performance Management Strategically
by SAP America Inc
November 2009
- (Free Research) Paralleling the explosion in materiel sourcing over the past decade, corporate supply chains have grown strikingly more complex because of a greater amount of outsourcing, increased globalization and a more complex regulatory environment.
(WHITE PAPER)
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Cashing in on Customer Intelligence in the Financial Services Industry
by Infor CRM
October 2009
- (Free Research) In this 1to1 Executive Dialogue, Don Peppers and Steve Muran talk about the importance of customer retention, the need to integrate disparate sources of data, and the opportunity for financial institutions to rebuild customer trust as a means to competitive advantage.
(WHITE PAPER)
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Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
(WHITE PAPER)
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Best Practices: Protect Your Online Revenue Through Web Performance Testing
by Gomez
September 2009
- (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.
(WEBCAST)
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CIO Decisions eZine: ITSM Managing for Efficiency and Effectiveness
by SkillSoft Corporation
November 2009
- (Free Research) IT Service Management frameworks are helping CIOs leverage best practices to lead change, improve response time and better manage the IT/business relationship. In this CIO Decisions eZine, experts offer insights into how to roll out your ITSM implementation.
(EZINE)
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Differentiating With Technical Support, a JBoss Customer Support Study
by JBoss, a Division of Red Hat
August 2008
- (Free Research) Strategic organizations are increasingly looking for ways to lower the total cost of ownership (TCO) of their technology assets while improving the return on their investment. In this white paper, you will discover how expert customer support services can have a dramatic impact on both as you explore the success of JBoss middleware technology.
(WHITE PAPER)
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Identifying and Addressing Evolving Threats E-Guide
by ISC2
April 2009
- (Free Research) Read this expert E-Guide and learn what CISOs said were their biggest challenges of 2008 and what lies ahead for 2009. Topics covered include the 4 pillars of an information security strategy and how to make security decisions in a way that business units will have added value and can be integrated smoothly along with other enterprise initiatives.
(EGUIDE)
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How to Ensure That Your Employees Will Want to Use CRM
by Pivotal CRM, a CDC Software solution
February 2009
- (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
(WHITE PAPER)
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Open Sesame: Why Open Source BI, Data Integration, and Data Warehousing Solutions are Gaining in Acceptance - by Dr Claudia Imhoff
by Talend
June 2009
- (Free Research) This paper examines the challenges faced by organizations today regarding their BI, data integration, and data warehousing environments, why traditional solutions fall short, and the rise of upstart open source companies. Read on to learn more about open source BI, data integration, and data warehousing solutions.
(WHITE PAPER)
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Increase Profits and Customer Satisfaction in the Communications Industry
by Infor CRM
December 2008
- (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
by SAP AG
September 2008
- (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
November 2009
- (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
(WEBCAST)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
by SAP AG
July 2007
- (Free Research) This paper explores the concepts of sales growth in relation to understanding who your customers are, connecting a go-to-market strategy with technology, and using technology to sharpen internal practices.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
by SAP AG
August 2007
- (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
(WHITE PAPER)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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