Hospitality Marketing Concept - CRM Guide Results for Hospitality Marketing Concept
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How to Embrace CRM and Make it Succeed in Your Organization
by SYSPRO
October 12, 2009
- (Free Research) This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
(WHITE PAPER)
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Achieving Sustained Growth through Operational Excellence
by SAP AG
June 02, 2009
- (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP America Inc
June 02, 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Sustained Growth Through Operational Excellence
by SAP America Inc
June 02, 2009
- (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
(WHITE PAPER)
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Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies
by Pivotal CRM, a CDC Software solution
November 18, 2009
- (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.
(PODCAST)
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Differentiate Your Company with Complete CRM
by Oracle Corporation
June 10, 2009
- (Free Research) This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM.
(WHITE PAPER)
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The Multiscreen concept: Why it's Needed and How to Get Started
by Alcatel-Lucent
June 09, 2009
- (Free Research) Multi-screen is the next step beyond Triple Play. Triple Play allows consumers to experience media on their mobile, their TV, and their PC. Multi-screen allows content to be consumed seamlessly. Listen to this podcast and see how both consumers and service providers benefit from this evolutionary step in multimedia presentations.
(PODCAST)
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60 TB of Savings in 4 Days: EMC IT’s Informatica Data Archive Proof of Concept
by EMC Corporation
November 19, 2009
- (Free Research) This paper illustrates the ability to reduce the data growth challenge seen with EMC’s Oracle Applications CRM implementation via a Proof of Concept (POC) sponsored by the EMC IT organization.
(WHITE PAPER)
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Addressing the challenges of implementing a customer-centric strategy
by Infor CRM
December 05, 2008
- (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
(WHITE PAPER)
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CONSOLIDATING ORACLE® SIEBEL CRM 8 ON A SINGLE SUN SPARC ENTERPRISE® SERVER
by Sun Microsystems, Inc.
June 01, 2008
- (Free Research) Recognizing the need to grow efficiently while scaling Siebel CRM 8 capabilities, Sun created a proof-of-concept solution that consolidates Web, Gateway, Application, and Database tiers on a single Sun SPARC Enterprise® T5440 server, reducing the number of physical machines needed to effectively deploy applications.
(TECHNICAL ARTICLE)
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CRM without Compromise: A Strategy for Profitable Growth
by SAP America Inc
April 2007
- (Free Research) This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
(WHITE PAPER)
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Increase Profits and Customer Satisfaction in the Communications Industry
by Infor CRM
December 2008
- (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER)
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
by Oracle Corporation
September 2008
- (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
(WHITE PAPER)
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Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty
by Pivotal CRM, a CDC Software solution
February 2009
- (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP America Inc
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Infor CRM Epiphany for Hospitality
by Infor CRM
July 2009
- (Free Research) Infor CRM Epiphany for Hospitality provides the integrated marketing, customer service, and analytics capabilities hotels, casinos, and other hospitality companies need to deliver exceptional service at every touch point.
(BROCHURE)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP America Inc
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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It's All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation
September 2008
- (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
(WHITE PAPER)
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Surviving and Thriving in the Customer-Driven Age
by Oracle Corporation
September 2008
- (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
(WHITE PAPER)
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How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market
by Pivotal CRM, a CDC Software solution
February 2009
- (Free Research) In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty.
(WHITE PAPER)
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Working the Way Salespeople Work
by Oracle Corporation
September 2008
- (Free Research) This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue.
(WHITE PAPER)
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CRM Your Salespeople Will Love
by Oracle Corporation
September 2007
- (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
(WHITE PAPER)
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How to Use the Six Laws of Persuasion during a Negotiation
by Global Knowledge
October 2006
- (Free Research) Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
(WHITE PAPER)
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Advent Portfolio Exchange Demo
by Advent Software, Inc
July 2008
- (Free Research) Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
(DEMO)
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