Campaign Management Tools - CRM Guide Results for Campaign Management Tools
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 02, 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2
by Microsoft
September 09, 2009
- (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
(WEBCAST)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
October 2009
- (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PRESENTATION TRANSCRIPT)
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Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns
by Five9
September 2009
- (Free Research) Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.
(CASE STUDY)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
by Birst
October 2009
- (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
(CASE STUDY)
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Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty
by SAP AG
December 2007
- (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.
(WHITE PAPER)
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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns
by SPSS Inc. Worldwide Headquarters
May 2009
- (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.
(CASE STUDY)
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Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
September 2009
- (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PODCAST)
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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
September 2009
- (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST)
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Best Practices: Protect Your Online Revenue Through Web Performance Testing
by Gomez
September 2009
- (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.
(WEBCAST)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
by Citrix Online
December 2008
- (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
(WHITE PAPER)
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
by Pivotal CRM, a CDC Software solution
July 2009
- (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
(WHITE PAPER)
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Make CRM Work the Way Salespeople Do
by Oracle Corporation
October 2009
- (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
(WHITE PAPER)
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The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
by Citrix Online
August 2009
- (Free Research) This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
(EBOOK)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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Communications Skills for Remote Support
by LogMeIn, Inc.
September 2009
- (Free Research) A new era of on-demand remote support has brought with it a unique challenge to the agents who practice it: a new level of transparency for their interpersonal skills. In this white paper, you'll learn from an experienced communications skills expert, 4 specific steps to help supercharge your customer relationships in an era of remote support.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
November 2009
- (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
(WEBCAST)
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Customer Relationship Management (SAP CRM) Application: Maximize Service Profitability
by SAP AG
January 2009
- (Free Research) The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.
(ARTICLE)
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CA Standardizes Business Intelligence and Reporting Infrastructure with BusinessObjects Enterprise XI
by SAP America Inc
October 2009
- (Free Research) Find out how CA used the same SAP BusinessObjects tool across multiple products to reduce their customers' costs and reduce the time it takes them to create their own customized reports.
(CASE STUDY)
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Creating Business Value Through Better Collaboration
by Microsoft Corporation India Pvt Ltd
December 2005
- (Free Research) Microsoft collaboration technologies can help companies provide workers with integrated communications, collaborative workspaces, access to information and people, and people-driven processes. Read this paper to learn more.
(WHITE PAPER)
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