Food and beverage (F&B) manufacturers are under intense pressure today to provide safe, high-quality and innovative products to customers, whether by targeting the fast-growing healthy food segment or by appealing to emerging tastes for international foods. Although considered a recession-resistant industry, the sector nonetheless faces challenges as individual F&B firms chase customer spending habits influenced by current economic realities and sort through a complex array of distribution channels.

This paper explores the idea that to effectively compete today and into the next generation, F&B manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies F&B manufacturers must do if they want to be profitable tomorrow and in the years to come.