The online channel has been one of the more successful areas of business in these economic times, but most businesses are still behind when it comes to web analytics. Web analytics is the measurement, collection, analysis, and reporting of internet data for the purpose of understanding and optimizing web usage.

In this webcast you will learn how to choose the right key performance indicators for the online channel as well as integrate online and offline data to form a multi-channel view of the customer and much more. You'll also learn the overall best practices and future needs within online analytics.