Opportunities to negotiate arise everyday--at home, at work, when you're with your friends, and even with yourself. Sometimes they are small, like how many bites your kids should take of the spinach they don't like, or whether to buy that new set of golf clubs or keep using the ones you have. There are other occasions where the negotiation can be very impactful, like purchasing a car or asking your boss for a raise. In these situations, it is usually better to approach the negotiation after ample preparation. This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want.