Primary Research Marketing - CRM Guide Results for Primary Research Marketing (Page 3)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 22, 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Increase Profits and Customer Satisfaction in the Communications Industry
by Infor CRM
December 05, 2008
- (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 01, 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
by SAP AG
September 17, 2008
- (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
November 10, 2009
- (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
(WEBCAST)
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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
by SAP AG
July 01, 2007
- (Free Research) This paper explores the concepts of sales growth in relation to understanding who your customers are, connecting a go-to-market strategy with technology, and using technology to sharpen internal practices.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 02, 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 01, 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
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Best Practices of the Best-Run Sales Organizations
by SAP AG
June 01, 2009
- (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
(WHITE PAPER)
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Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity
by SAP AG
June 05, 2009
- (Free Research) Combining SAP ERP with SAP Incentive Administration and SAP Paybacks and Chargebacks provides a complete contract management solution. With this solution, you will increase market share, capture business intelligence, reduce overpayments and duplicate claims, improve compliance, and increase productivity.
(WHITE PAPER)
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Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty
by SAP AG
December 01, 2007
- (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.
(WHITE PAPER)
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Channel Sales Management: New Applications for High-Tech Vendors
by SAP AG
January 23, 2009
- (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
(WHITE PAPER)
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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns
by SPSS Inc. Worldwide Headquarters
May 04, 2009
- (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.
(CASE STUDY)
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 01, 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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Webinar: Virtualization and the Future of the Network
by Infoblox
September 23, 2009
- (Free Research) Virtualization has kicked off an incredible level of interest and yet most network pros have not been involved in the proliferation of virtualization and don’t fully grasp the network opportunity for unleashing the power of virtualization. Watch this webinar to learn about the dynamics of virtualization and the critical importance of the network.
(WEBCAST)
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How to Market and Sell Services with Webinars
by Citrix Online
June 01, 2009
- (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
(WHITE PAPER)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 01, 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
by Citrix Online
December 01, 2008
- (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
(WHITE PAPER)
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 19, 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
by Citrix Online
August 19, 2009
- (Free Research) This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
(EBOOK)
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Using Webinars to Engage Prospects
by Citrix Online
August 19, 2009
- (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST)
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It's All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation
September 2008
- (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
(WHITE PAPER)
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Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery
by Oracle Corporation
June 2009
- (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
(EBOOK)
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10 Quick Wins for Sales & Marketing
by ZoomInfo
November 2009
- (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
(EBOOK)
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A Guide to the Value of Reliable Data in Retail Banking
by DataFlux Corporation
November 2009
- (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
(WHITE PAPER)
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