Expert Systems Marketing Architecture - CRM Guide Results for Expert Systems Marketing Architecture (Page 3)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP America Inc
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP America Inc
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Securing Loyalty: Insurance Carrier Strategies for Optimizing Agent Retention and Productivity
by CSSI
December 2008
- (Free Research) Today, technology provides tremendous, previously untapped opportunities for a carrier to enhance the experience of channel members and ensures greater productivity. This paper describes the challenges carriers face in the area of loyalty and the ways technology enables carriers to address common agent frustrations in unprecedented ways.
(WHITE PAPER)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the CustomerSat Feedback System to improve overall customer service and grow their business.
(CASE STUDY)
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9 Critical Steps in Designing Enterprise-Wide Feedback Systems
by MarketTools, Inc.
November 2009
- (Free Research) This white paper summarizes the benefits of the MarketTools CustomerSat Design Methodology, a proven approach to designing enterprise-wide feedback systems that MarketTools CustomerSat professionals have developed, refined, and perfected over nearly a decade.
(WHITE PAPER)
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
(VIDEO)
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Sybase® IQ Delivers Advanced Analytics Power with In-Database Analytics
by Sybase, Inc.
October 2009
- (Free Research) With its new in-database analytics capability, Sybase IQ provides an analytical platform that can decrease processing time, increase accuracy, and manage data volume. Read on to learn how Sybase® IQ delivers advanced analytics power with in-database analytics.
(DATA SHEET)
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The 11 Secrets of Business Rules Success
by FICO
May 2009
- (Free Research) Download this paper and learn how Blaze Advisor makes it easy to bring the power of predictive analytics to bear on decisions, integrating judgmental and regulatory business rules with analytically derived models for more precise, more effective decision making. Download and learn the secrets of developing decision management applications.
(WHITE PAPER)
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Using Webinars to Engage Prospects
by Citrix Online
August 2009
- (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST)
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It's All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation
September 2008
- (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
(WHITE PAPER)
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
by Citrix Online
March 2009
- (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
(CASE STUDY)
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Business Wire hosts award-winning events for client education with GoToWebinar
by Citrix Online
June 2009
- (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
(CASE STUDY)
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What Causes Webinar Attendees to Bail
by Citrix Online
August 2009
- (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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10 Quick Wins for Sales & Marketing
by ZoomInfo
November 2009
- (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
(EBOOK)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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Customer Relationship Management: The Winning Strategy in a Challenging Economy
by Microsoft
April 2009
- (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
(WHITE PAPER)
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CRM and Social Networking: Engaging the Social Customer
by Microsoft
June 2009
- (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
(WHITE PAPER)
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Introduction to Microsoft Dynamics CRM Online
by Microsoft
September 2009
- (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
(WEBCAST)
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Drive Real-World Business Processes with Microsoft Dynamics CRM
by Microsoft
September 2009
- (Free Research) Watch this webcast to learn how Microsoft Dynamics CRM can help you develop and strengthen profitable customer relationships.
(WEBCAST)
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Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2
by Microsoft
September 2009
- (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
(WEBCAST)
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Taking Relationship Management to a New Level with Microsoft Dynamics CRM
by Microsoft
September 2009
- (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.
(WEBCAST)
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Grow Your Business with Microsoft Dynamics CRM
by Microsoft
September 2009
- (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
(WEBCAST)
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Do Extraordinary Things Everyday with Microsoft Dynamics CRM!
by Microsoft
September 2009
- (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM
by Microsoft
September 2009
- (Free Research) Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers.
(WEBCAST)
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