Campaign Management Tools - CRM Guide Results for Campaign Management Tools
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
October 2009
- (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2
by Microsoft
September 2009
- (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
(WEBCAST)
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Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns
by Five9
September 2009
- (Free Research) Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.
(CASE STUDY)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Infor Permission-based Marketing Campaigns
by Infor CRM
July 2009
- (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
(PRODUCT DEMO)
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
by Birst
October 2009
- (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
(CASE STUDY)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
September 2009
- (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PODCAST)
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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
by TIBCO Spotfire Division
September 2009
- (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST)
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
by Citrix Online
December 2008
- (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
(WHITE PAPER)
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Make CRM Work the Way Salespeople Do
by Oracle Corporation
October 2009
- (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
(WHITE PAPER)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP America Inc
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP America Inc
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
by Pivotal CRM, a CDC Software solution
July 2009
- (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
(WHITE PAPER)
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Best Practices: Protect Your Online Revenue Through Web Performance Testing
by Gomez
September 2009
- (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.
(WEBCAST)
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The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
by Citrix Online
August 2009
- (Free Research) This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
(EBOOK)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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Creating Business Value Through Better Collaboration
by Microsoft Corporation India Pvt Ltd
December 2005
- (Free Research) Microsoft collaboration technologies can help companies provide workers with integrated communications, collaborative workspaces, access to information and people, and people-driven processes. Read this paper to learn more!
(WHITE PAPER)
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With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction
by Microsoft
April 2008
- (Free Research) Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. The company lacked a comprehensive CRM tool that would allow employees to keep a close eye on business relationships. To address these challenges, managers selected Microsoft Dynamics™ CRM Online as the company's CRM solution.
(CASE STUDY)
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Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
by SAP BusinessObjects
June 2009
- (Free Research) This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
(WHITE PAPER)
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Drive Business Processes: Achieving the "Last Mile" of Business Productivity
by Microsoft
March 2007
- (Free Research) Bring the two most powerful information systems in your business together more intuitively and more completely than ever before. Microsoft Dynamics and the Microsoft Office system work together in new ways to help workers reach the information and people they need to be productive and deliver excellent customer service.
(WHITE PAPER)
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NBA Basketball Team Scores with Sales Force Automation Tool
by Microsoft
April 2008
- (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.
(CASE STUDY)
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