Article On Strategic Marketing Plan Examples - CRM Guide Results for Article On Strategic Marketing Plan Examples (Page 4)
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Why Do Network Providers Need Application Developers?
by Alcatel-Lucent
October 02, 2009
- (Free Research) Network providers must re-examine how they can speed up innovation and time to market by working with trusted partners and developer communities. However, energizing such an ecosystem takes careful planning. This podcast covers market trends driving network providers to change their relationships with application developers.
(PODCAST)
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Who Are My Best Customers?
by SPSS Inc. Worldwide Headquarters
February 20, 2009
- (Free Research) Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
(WHITE PAPER)
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Business Intelligence - Now More Than Ever
by SAP BusinessObjects
December 19, 2008
- (Free Research) The goal of this white paper is to explain why business intelligence is a sound investment for any IT manager to make, especially now. Budgets are tighter and demands from executives to see immediate results from IT implementations are increasing. This paper outlines the benefits of a BI solution and its impact on a company. Read on to learn more.
(WHITE PAPER)
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Disaster Recovery Solutions for VMware Infrastructure
by FalconStor Software
March 30, 2009
- (Free Research) Organizations face an urgent need for effective and efficient disaster recovery. The problem is that traditional solutions can be complex, slow, and prone to failure. Join Product Marketing Director Peter Eicher for an in-depth discussion on Falconstor disaster recovery solutions for a VMware environment.
(WEBCAST)
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Building a Best-Run Finance Organization
by SAP America Inc
June 01, 2008
- (Free Research) This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations.
(WHITE PAPER)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 22, 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
by Pivotal CRM, a CDC Software solution
July 23, 2009
- (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
(WHITE PAPER)
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Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP America Inc
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Best Practices of the Best-Run Sales Organizations
by SAP America Inc
June 2009
- (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
(WHITE PAPER)
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Four Common ERP Implementation Mistakes
by IFS
January 2009
- (Free Research) Here are four common mistakes an implementation leader and team can make, and suggestions on how to avoid them.
(WHITE PAPER)
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Presentation Transcript: Why Waste Half of Your Server Virtualization Budget?
by HP, Citrix, and Intel
November 2009
- (Free Research) The costs for power, cooling, server management and administration are now consuming more of IT budgets than even the cost for new hardware. In this presentation transcript, you'll learn about Citrix Essentials, Intel Xeon 5500, and HP ProLiant G6 for XenServer.
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Data Governance: A Business Value-Driven Approach
by DataFlux Corporation
November 2009
- (Free Research) This white paper by Dr. Walid el Abed, CEO of Global Data Excellence, discusses how an effective data strategy embedded within the business strategy can turn data into a real competitive advantage, deliver short and longer term value and enable business success and sustainability.
(WHITE PAPER)
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IP Address Management Webinar
by Infoblox
April 2009
- (Free Research) Check out this webcast, which discusses the problem of flat budgets, rising costs, and competing priorities, and explains how automating core network services has proven to be a helpful solution.
(WEBCAST)
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Beyond the Thin Client: Why a Smart Client CRM Solution May Be a Smarter Choice
by Pivotal CRM, a CDC Software solution
November 2009
- (Free Research) This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice.
(WHITE PAPER)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
June 2009
- (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
(WHITE PAPER)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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CRM and Social Networking: Engaging the Social Customer
by Microsoft
June 2009
- (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
(WHITE PAPER)
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Introduction to Microsoft Dynamics CRM Online
by Microsoft
September 2009
- (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
(WEBCAST)
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Achieving Sustained Growth through Operational Excellence
by SAP AG
June 2009
- (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
(WHITE PAPER)
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Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance
by Birst
October 2009
- (Free Research) As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
(WEBCAST)
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
by Birst
October 2009
- (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
(CASE STUDY)
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Surviving and Thriving in the Customer-Driven Age
by Oracle Corporation
September 2008
- (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
(WHITE PAPER)
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