Application Of Marketing Mix To A University - CRM Guide Results for Application Of Marketing Mix To A University (Page 3)
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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
by Oracle Corporation
October 02, 2009
- (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
(WHITE PAPER)
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Enhance Customer Loyalty through Higher Responsiveness
by Oracle Corporation
April 01, 2009
- (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications.
(WHITE PAPER)
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Surviving and Thriving in the Customer-Driven Age
by Oracle Corporation
September 2008
- (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
(WHITE PAPER)
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International Marketing Company Gains Quick and Easy Messaging Disaster Recovery
by Microsoft
August 2007
- (Free Research) This case study examines the benefits Catalina Marketing began reaping once they signed up for Microsoft Exchange Hosting Services.
(CASE STUDY)
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The Collaboration Advantage: Customer-Focused Partnerships In A Global Market
by SAP AG
June 2009
- (Free Research) In order to better understand the opportunities, challenges, risks and rewards companies have seen from these types of agreements, the Economist Intelligence Unit conducted a survey in March 2008, sponsored by SAP, which asked 516 senior executives how their business relationships are evolving.
(WHITE PAPER)
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CRM without Compromise: A Strategy for Profitable Growth
by SAP AG
April 2007
- (Free Research) This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
(WHITE PAPER)
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CRM Whitepaper: Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction
by IBM
November 2009
- (Free Research) This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences.
(WHITE PAPER)
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Leveraging Your Most Valued Asset: Knowledge
by Vivisimo, Inc.
December 2009
- (Free Research) Why do most organizations continuously fail in utilizing knowledge? In this webcast, learn from case studies that illustrate how you can optimize the value of knowledge in your organization through improving e-discovery and data retention practices and eliminating wasteful and under-utilized tools.
(WEBCAST)
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Differentiation through Service Excellence Driving Customer Loyalty and Service Profitability
by SAP AG
September 2008
- (Free Research) The importance of achieving service excellence is growing. Products are increasingly becoming commodities, and CEOs are recognizing that first-rate service is crucial to enhancing customer satisfaction. This paper explores the crucial links between customer service and customer satisfaction.
(WHITE PAPER)
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Let Customer Feedback Do the Driving
by SPSS Inc. Worldwide Headquarters
May 2007
- (Free Research) As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
(WHITE PAPER)
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
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Cablecom Delivers Unique Customer Experience through Its Innovative Use of Business Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) This IDC Buyer Case Study describes the adoption, deployment, and utilization of business analytics software at the cable operator Cablecom.
(CASE STUDY)
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IT Briefing: Why Waste Half of Your Server Virtualization Budget?
by HP, Citrix, and Intel
November 2009
- (Free Research) The costs for power, cooling, server management and administration are now consuming more of IT budgets than even the cost for new hardware. In this IT Briefing, you'll learn about Citrix Essentials, Intel Xeon 5500, and HP ProLiant G6 for XenServer.
(IT BRIEFING)
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IT Briefing: How NOT to waste 50% of your virtualization budget
by HP, Citrix, and Intel
November 2009
- (Free Research) The costs for power, cooling, server management and administration are now consuming more of IT budgets than even the cost for new hardware. In this TechTarget IT Briefing, you'll learn about Citrix Essentials, Intel Xeon 5500, and HP ProLiant G6 for XenServer.
(IT BRIEFING)
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Measuring and Improving Customer Satisfaction in the Insurance Industry
by MarketTools, Inc.
November 2009
- (Free Research) Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line.
(ANALYST BRIEF)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business.
(CASE STUDY)
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Saving At-Risk Customers and Revenue Through Survey Action Management
by MarketTools, Inc.
November 2009
- (Free Research) Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty.
(WHITE PAPER)
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Sybase IQ 15: Addressing the Need for Speed
by Sybase, Inc.
August 2009
- (Free Research) Bill Jacobs, Director of Technical Marketing, Sybase IQ, discusses the speed and performance capabilities of Sybase IQ 15. These enhancements are designed to help make IQ 15 remain the smartest choice for analytic, reporting, business intelligence, data mining, and related applications.
(WEBCAST)
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Sybase IQ 15: More Flexibility to Adapt and Grow
by Sybase, Inc.
August 2009
- (Free Research) Please join Bill Jacobs, Director of Technical Marketing, Sybase IQ, in this webcast about the first of seven topic areas – as he discusses the new features added to Sybase IQ 15 that enhance the flexibility of Sybase IQ 15 for analytics, reporting and business intelligence applications.
(WEBCAST)
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Decide to Survive: Four Imperatives that make Decision Management Essential in Today's Uncertain Environment
by FICO
February 2009
- (Free Research) Download this paper and learn about a decision making solution that will help you survive in this difficult economy by managing decisions with greater precision, agility, speed and consistency while driving down costs.
(WHITE PAPER)
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Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success
by Infor CRM
October 2009
- (Free Research) This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand.
(WHITE PAPER)
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
by Citrix Online
March 2009
- (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
(CASE STUDY)
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What Causes Webinar Attendees to Bail
by Citrix Online
August 2009
- (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER)
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Software as a Service Dramatically Improves CRM Success
by Oracle Corporation
February 2008
- (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.
(WHITE PAPER)
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Financial Services Company Gains Improved Sales Performance with Easy-to-Use Solution
by Microsoft
January 2008
- (Free Research) Security Benefit needed a customer relationship management (CRM) solution that would provide its remote sales force with access to real-time information. In July 2007, the company implemented Microsoft Dynamics™ CRM 3.0. Now, Security Benefit gains from increased agility, new sales opportunities, and reduced IT costs.
(CASE STUDY)
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