Application Of Marketing Mix To A University - CRM Guide Results for Application Of Marketing Mix To A University
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
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Channel Sales Management: New Applications for High-Tech Vendors
by SAP AG
January 23, 2009
- (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
(WHITE PAPER)
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Infor - ERP LX
by Infor
September 2008
- (Free Research) Infor ERP LX, the next version ERP BPCS, is a scalable, comprehensive, flexible and integrated ERP solution for mixed-mode and process manufacturers operating in an IBM System i environment. The solution improves the efficiency of core business processes.
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Green IT: Beyond the Data Center -- How IT Can Contribute to the Environmental Agenda Across and Beyond the Business
by Accenture
February 2009
- (Free Research) This whitepaper looks at the ecological impact of a business's entire IT infrastructure and provides the CIO with a holistic prospective to a business's carbon footprint.
(WHITE PAPER)
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Infor - ERP VISUAL
by Infor
September 2008
- (Free Research) Infor ERP VISUAL combines affordability and deep functionality, and is ideal for high growth, mixed-mode manufacturers who need a modular solution. Learn why more than 4,000 businesses trust Infor ERP VISUAL to run their operations.
(DEMO)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
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Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.
(WHITE PAPER)
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Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity
by SAP AG
June 2009
- (Free Research) Combining SAP ERP with SAP Incentive Administration and SAP Paybacks and Chargebacks provides a complete contract management solution. With this solution, you will increase market share, capture business intelligence, reduce overpayments and duplicate claims, improve compliance, and increase productivity.
(WHITE PAPER)
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Customer Relationship Management (SAP CRM) Application: Maximize Service Profitability
by SAP AG
January 2009
- (Free Research) The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.
(ARTICLE)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing
by SDL Tridion
March 2009
- (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.
(ANALYST REPORT)
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It's All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation
September 2008
- (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
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How to Market and Sell Services with Webinars
by Citrix Online
June 2009
- (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
(WHITE PAPER)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
by Citrix Online
December 2008
- (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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Sales and Marketing: The New Power Couple
by Microsoft
December 2008
- (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
(WHITE PAPER)
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Introduction to Microsoft Dynamics CRM Online
by Microsoft
September 2009
- (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
(WEBCAST)
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Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
by Microsoft
September 2009
- (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
(WEBCAST)
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Microsoft Dynamics RoleTailored Business Productivity: "Software Designed for Your People"
by Microsoft
March 2007
- (Free Research) By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software.
(WHITE PAPER)
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Ready Access to Real-Time Data Helps Small Businesses Thrive
by SAP AG
February 2008
- (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more!
(WHITE PAPER)
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Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast
by IBM
October 2009
- (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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