Apex Direct Marketing - CRM Guide Results for Apex Direct Marketing
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 02, 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
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How to Maximize Revenue by Sending Targeted Promotions to Customers
by Infor CRM
October 23, 2009
- (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER)
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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns
by SPSS Inc. Worldwide Headquarters
May 04, 2009
- (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.
(CASE STUDY)
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Best Practices of the Best-Run Sales Organizations
by SAP AG
June 01, 2009
- (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
(WHITE PAPER)
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
by Birst
October 19, 2009
- (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
(CASE STUDY)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 19, 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business.
(CASE STUDY)
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FalconStor Heats up VTL Deduplication and the Data Deduplication War
by FalconStor Software
June 03, 2009
- (Free Research) Today, let's focus on one of the leading players in the data deduplication space, FalconStor. FalconStor can rightfully claim the market share leadership space for VTLs, even though there are other strong players in the space. But the market is fiercely competitive and FalconStor is not resting upon its laurels.
(JOURNAL ARTICLE)
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Make CRM Work the Way Salespeople Do
by Oracle Corporation
October 08, 2009
- (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
(WHITE PAPER)
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Real Estate Firm Adopts Microsoft Dynamics CRM Online to Drive Up-Sell Opportunities
by Microsoft
April 18, 2008
- (Free Research) Microsoft Dynamics CRM Online delivered the reliable solution Norris needed to safeguard, analyze, and share customer data with employees. His team can now use that data to much more effectively sell and up-sell his firm's products and services.
(CASE STUDY)
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Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and Analyzing Key Performance Drivers (KPD metrics)
by myDIALS Inc.
November 04, 2009
- (Free Research) This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes.
(WHITE PAPER)
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SEC Exam Survival Guide: Prepare in 12 Steps
by Advent Software, Inc
August 2008
- (Free Research) This Securities and Exchange Commission Exam Survival Guide provides you with the actions you can take to prepare for an SEC exam so that when the call comes, there is minimal stress and disruption to your firm.
(WHITE PAPER)
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Automated Requisition Verification and Handling in SAP® ERP
by ReadSoft
August 2009
- (Free Research) This white paper presents how to implement a simple automated requisition solution in a SAP ERP system, and what you need to know before doing so. Read this paper to learn the benefits of this solution that will compliment the invoice verification process.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Increase Profits and Customer Satisfaction in the Communications Industry
by Infor CRM
December 2008
- (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER)
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
by SAP AG
September 2008
- (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
November 2009
- (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
(WEBCAST)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
by SAP AG
August 2007
- (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
(WHITE PAPER)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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Channel Sales Management: New Applications for High-Tech Vendors
by SAP AG
January 2009
- (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
(WHITE PAPER)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Turning Results into Rewards: Survey Analysis and Reporting
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
(WEBCAST)
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How to Sell Network Security to the Healthcare Industry
by WatchGuard Technologies, Inc.
July 2009
- (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.
(WHITE PAPER)
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