Analysis Swat For Marketing - CRM Guide Results for Analysis Swat For Marketing (Page 4)
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Increase Profits and Customer Satisfaction in the Communications Industry
by Infor CRM
December 05, 2008
- (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 02, 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 01, 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
by SAP AG
September 17, 2008
- (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
(WHITE PAPER)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 02, 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 01, 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
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Channel Sales Management: New Applications for High-Tech Vendors
by SAP AG
January 23, 2009
- (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
(WHITE PAPER)
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How to Sell Network Security to the Healthcare Industry
by WatchGuard Technologies, Inc.
July 01, 2009
- (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.
(WHITE PAPER)
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Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing
by SDL Tridion
March 02, 2009
- (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.
(ANALYST REPORT)
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 19, 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
June 01, 2009
- (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
(WHITE PAPER)
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10 Quick Wins for Sales & Marketing
by ZoomInfo
November 09, 2009
- (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
(EBOOK)
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Sales and Marketing: The New Power Couple
by Microsoft
December 01, 2008
- (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
(WHITE PAPER)
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CRM and Social Networking: Engaging the Social Customer
by Microsoft
June 09, 2009
- (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
(WHITE PAPER)
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Customer Relationship Management: The Winning Strategy in a Challenging Economy
by Microsoft
April 08, 2009
- (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
(WHITE PAPER)
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Improve Customer Relationships Using the 2007 Office System
by Microsoft
September 09, 2009
- (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.
(WEBCAST)
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Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
by Microsoft
September 09, 2009
- (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
(WEBCAST)
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Achieving Sustained Growth through Operational Excellence
by SAP AG
June 02, 2009
- (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
(WHITE PAPER)
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Seven Tips for Profiting from Lean Times with CRM
by Oracle Corporation
January 26, 2009
- (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.
(WHITE PAPER)
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How to Maximize Revenue by Sending Targeted Promotions to Customers
by Infor CRM
October 23, 2009
- (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER)
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
by Birst
October 19, 2009
- (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
(CASE STUDY)
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
by Pivotal CRM, a CDC Software solution
July 23, 2009
- (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Connect the Dots: 5 Tips on Mastering Requirements Traceability
by Jama Software
December 2009
- (Free Research) Companies with mature requirements management and traceability processes achieve 75% higher success rates. Change, if managed poorly, will wreak havoc on even the most talented and experienced development teams. Learn how traceability can benefit your team by helping you stay connected, manage change, improve quality, and more.
(WHITE PAPER)
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