Airline Marketing Research - CRM Guide Results for Airline Marketing Research (Page 4)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP America Inc
February 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP America Inc
June 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Infor Permission-based Marketing Campaigns
by Infor CRM
July 2009
- (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
(PRODUCT DEMO)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Who Are My Best Customers?
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
(WHITE PAPER)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP America Inc
January 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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Sustained Growth Through Operational Excellence
by SAP America Inc
June 2009
- (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
(WHITE PAPER)
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Innovative Marketing Strategies for Individual and Personal Lines Insurers
by Infor CRM
July 2009
- (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
(WHITE PAPER)
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Measuring and Improving Customer Satisfaction in the Insurance Industry
by MarketTools, Inc.
November 2009
- (Free Research) Learn how leading Insurers are using MarketTools’ CustomerSat to gather and analyze feedback from customers, employees, and others, as well manage timely responses to this feedback.
(ANALYST BRIEF)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the CustomerSat Feedback System to improve overall customer service and grow their business.
(CASE STUDY)
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
(VIDEO)
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Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies
by Pivotal CRM, a CDC Software solution
November 2009
- (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.
(PODCAST)
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Sybase® IQ Delivers Advanced Analytics Power with In-Database Analytics
by Sybase, Inc.
October 2009
- (Free Research) With its new in-database analytics capability, Sybase IQ provides an analytical platform that can decrease processing time, increase accuracy, and manage data volume. Read on to learn how Sybase® IQ delivers advanced analytics power with in-database analytics.
(DATA SHEET)
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Using Webinars to Engage Prospects
by Citrix Online
August 2009
- (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST)
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It's All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation
September 2008
- (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
(WHITE PAPER)
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
by Citrix Online
March 2009
- (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
(CASE STUDY)
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Business Wire hosts award-winning events for client education with GoToWebinar
by Citrix Online
June 2009
- (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
(CASE STUDY)
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What Causes Webinar Attendees to Bail
by Citrix Online
August 2009
- (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER)
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How Do You Evaluate Which On-Demand CRM Solution is Right for You?
by Oracle Corporation
January 2009
- (Free Research) The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money.
(WHITE PAPER)
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
by SAP BusinessObjects
October 2009
- (Free Research) Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
(WHITE PAPER)
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Advanced Reporting for Salesforce
by SAP BusinessObjects
October 2009
- (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
(WEBCAST)
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7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy
by SAP BusinessObjects
June 2009
- (Free Research) Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
(WHITE PAPER)
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The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
by Microsoft
September 2009
- (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage.
(WHITE PAPER)
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Drive Real-World Business Processes with Microsoft Dynamics CRM
by Microsoft
September 2009
- (Free Research) Watch this webcast to learn how Microsoft Dynamics CRM can help you develop and strengthen profitable customer relationships.
(WEBCAST)
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