Airline Marketing Management - CRM Guide Results for Airline Marketing Management (Page 4)
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Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining
by SPSS Inc. Worldwide Headquarters
May 04, 2009
- (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.
(CASE STUDY)
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How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty.
(WHITE PAPER)
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Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program
by Dell, Inc. and Intel
May 01, 2009
- (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market.
(CASE STUDY)
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Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast
by IBM
October 08, 2009
- (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST)
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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
by Oracle Corporation
October 02, 2009
- (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
(WHITE PAPER)
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Surviving and Thriving in the Customer-Driven Age
by Oracle Corporation
September 2008
- (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
(WHITE PAPER)
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The End User Experience: The Working End User
by Intel Technology Provider
December 2009
- (Free Research) This presentation transcript will discuss the End User. Ultimately, all of us are trying to look after are our end users. It does not matter whether we are the supplier or the customer that is receiving goods. We are all end users in this world, and what we are trying to do is to look at the end user and actually think about how they work today.
(PRESENTATION TRANSCRIPT)
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CRM without Compromise: A Strategy for Profitable Growth
by SAP AG
April 2007
- (Free Research) This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
(WHITE PAPER)
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What’s Under the Hood? Five Secrets of Successful Automotive Manufacturers
by Infor
December 2009
- (Free Research) Every company in the automotive market has run up against an array of difficult challenges. However, such challenges are addressable. This paper will show how industry leaders are prospering and will outline five key factors that differentiate them from industry laggards.
(WHITE PAPER)
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8 Steps To Optimizing Your Lead Nurturing Program
by Citrix Online
November 2009
- (Free Research) During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team.
(VIDEOCAST)
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Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations
by SAP AG
June 2009
- (Free Research) Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1
by SAP AG
May 2007
- (Free Research) Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
by SAP AG
August 2007
- (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
(WHITE PAPER)
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How to Embrace CRM and Make it Succeed in Your Organization
by SYSPRO
October 2009
- (Free Research) This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
(WHITE PAPER)
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Web Self-Service: The Cornerstone of Multi-Channel Customer Experience Management
by IntelliResponse
October 2009
- (Free Research) In today’s highly competitive economic climate, there is no margin for error when it comes to attracting and retaining customers. Businesses must now offer more channels of communication, more customer options, and faster responses than ever before.
(WHITE PAPER)
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Let Customer Feedback Do the Driving
by SPSS Inc. Worldwide Headquarters
May 2007
- (Free Research) As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
(WHITE PAPER)
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Effective Strategies for Capturing the Voice of the Customer
by SPSS Inc. Worldwide Headquarters
March 2009
- (Free Research) This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction.
(WEBCAST)
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
(VIDEO)
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Measuring and Improving Customer Satisfaction in the Insurance Industry
by MarketTools, Inc.
November 2009
- (Free Research) Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line.
(ANALYST BRIEF)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business.
(CASE STUDY)
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9 Critical Steps in Designing Enterprise-Wide Feedback Systems
by MarketTools, Inc.
November 2009
- (Free Research) This white paper highlights the nine critical steps that every organization should follow as they begin designing an enterprise feedback program. Here we review a proven approach to designing enterprise-wide feedback systems that customer satisfaction professionals have developed, refined, and perfected over nearly a decade.
(WHITE PAPER)
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Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies
by Pivotal CRM, a CDC Software solution
November 2009
- (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.
(PODCAST)
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Sybase® IQ Delivers Advanced Analytics Power with In-Database Analytics
by Sybase, Inc.
October 2009
- (Free Research) With its new in-database analytics capability, Sybase IQ provides an analytical platform that can decrease processing time, increase accuracy, and manage data volume. Read on to learn how Sybase® IQ delivers advanced analytics power with in-database analytics.
(DATA SHEET)
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
by Citrix Online
March 2009
- (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
(CASE STUDY)
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How Do You Evaluate Which On-Demand CRM Solution is Right for You?
by Oracle Corporation
January 2009
- (Free Research) The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money.
(WHITE PAPER)
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