Advanced Marketing Management Assignment - CRM Guide Results for Advanced Marketing Management Assignment (Page 4)
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How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty.
(WHITE PAPER)
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) This paper explores core principles companies can use to help them select a CRM system.
(WHITE PAPER)
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Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program
by Dell, Inc. and Intel
May 01, 2009
- (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market.
(CASE STUDY)
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Implementing a Data Quality Strategy
by DataFlux Corporation
January 06, 2009
- (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
(WEBCAST)
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Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast
by IBM
October 08, 2009
- (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST)
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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
by Oracle Corporation
October 02, 2009
- (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
(WHITE PAPER)
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Surviving and Thriving in the Customer-Driven Age
by Oracle Corporation
September 2008
- (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
(WHITE PAPER)
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The End User Experience: The Working End User
by Intel Technology Provider
December 2009
- (Free Research) This presentation transcript will discuss the End User. Ultimately, all of us are trying to look after are our end users. It does not matter whether we are the supplier or the customer that is receiving goods. We are all end users in this world, and what we are trying to do is to look at the end user and actually think about how they work today.
(PRESENTATION TRANSCRIPT)
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Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.
(WHITE PAPER)
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Addressing the challenges of implementing a customer-centric strategy
by Infor CRM
December 2008
- (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
(WHITE PAPER)
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CRM without Compromise: A Strategy for Profitable Growth
by SAP AG
April 2007
- (Free Research) This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
(WHITE PAPER)
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What’s Under the Hood? Five Secrets of Successful Automotive Manufacturers
by Infor
December 2009
- (Free Research) Every company in the automotive market has run up against an array of difficult challenges. However, such challenges are addressable. This paper will show how industry leaders are prospering and will outline five key factors that differentiate them from industry laggards.
(WHITE PAPER)
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8 Steps To Optimizing Your Lead Nurturing Program
by Citrix Online
November 2009
- (Free Research) During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team.
(VIDEOCAST)
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Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations
by SAP AG
June 2009
- (Free Research) Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1
by SAP AG
May 2007
- (Free Research) Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
(WHITE PAPER)
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Customer Relationship Management (SAP CRM) Application: Maximize Service Profitability
by SAP AG
January 2009
- (Free Research) The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.
(ARTICLE)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
by SAP AG
August 2007
- (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
(WHITE PAPER)
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How to Embrace CRM and Make it Succeed in Your Organization
by SYSPRO
October 2009
- (Free Research) This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.
(WHITE PAPER)
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Web Self-Service: The Cornerstone of Multi-Channel Customer Experience Management
by IntelliResponse
October 2009
- (Free Research) In today’s highly competitive economic climate, there is no margin for error when it comes to attracting and retaining customers. Businesses must now offer more channels of communication, more customer options, and faster responses than ever before.
(WHITE PAPER)
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Let Customer Feedback Do the Driving
by SPSS Inc. Worldwide Headquarters
May 2007
- (Free Research) As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
(WHITE PAPER)
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Effective Strategies for Capturing the Voice of the Customer
by SPSS Inc. Worldwide Headquarters
March 2009
- (Free Research) This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction.
(WEBCAST)
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
(VIDEO)
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Measuring and Improving Customer Satisfaction in the Insurance Industry
by MarketTools, Inc.
November 2009
- (Free Research) Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line.
(ANALYST BRIEF)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business.
(CASE STUDY)
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9 Critical Steps in Designing Enterprise-Wide Feedback Systems
by MarketTools, Inc.
November 2009
- (Free Research) This white paper highlights the nine critical steps that every organization should follow as they begin designing an enterprise feedback program. Here we review a proven approach to designing enterprise-wide feedback systems that customer satisfaction professionals have developed, refined, and perfected over nearly a decade.
(WHITE PAPER)
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