A Marketing Senior Project - CRM Guide Results for A Marketing Senior Project (Page 3)
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Cross-Channel Campaign Management - Next Generation Multichannel Marketing
by Infor CRM
March 02, 2009
- (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF)
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Brand Management - Leveraging the Power of Integrated Marketing
by SAP AG
February 01, 2008
- (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER)
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
by SAP AG
September 17, 2008
- (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
(WHITE PAPER)
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Aberdeen Report: The Advanced Sourcing & Negotiation Benchmark Report
by SAP AG
January 01, 2007
- (Free Research) Enterprises that employ advanced sourcing strategies are positively impacting product development cycles and building stronger supplier relationships by making better, more informed decisions. Get the details in the results of this Aberdeen Group survey.
(BOOK)
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How to Market and Sell Services with Webinars
by Citrix Online
November 10, 2009
- (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
(WEBCAST)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Data Quality: A Survival Guide For Marketing
by SAP AG
June 02, 2009
- (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
(WHITE PAPER)
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
by SAP AG
August 01, 2007
- (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
(WHITE PAPER)
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Top 10 Reasons Customers Choose SAP for Business Transformation
by SAP AG
January 01, 2006
- (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
(WHITE PAPER)
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Channel Sales Management: New Applications for High-Tech Vendors
by SAP AG
January 23, 2009
- (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
(WHITE PAPER)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 24, 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns
by SPSS Inc. Worldwide Headquarters
May 04, 2009
- (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.
(CASE STUDY)
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Turning Results into Rewards: Survey Analysis and Reporting
by SPSS Inc. Worldwide Headquarters
February 26, 2009
- (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
(WEBCAST)
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How to Sell Network Security to the Healthcare Industry
by WatchGuard Technologies, Inc.
July 01, 2009
- (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.
(WHITE PAPER)
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 01, 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing
by SDL Tridion
March 02, 2009
- (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.
(ANALYST REPORT)
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Best Practices for Implementing Automated Functional Testing
by Hewlett-Packard Company
April 2007
- (Free Research) By automating functional testing, you can take major steps forward to improve automated business processes. Your development and QA teams can increase the speed and accuracy, and your IT department can achieve a higher ROI from software projects.
(WHITE PAPER)
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How to Market and Sell Services with Webinars
by Citrix Online
June 2009
- (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
(WHITE PAPER)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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9 Management Practices for Exceptional Webinars
by Citrix Online
August 2009
- (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
(WHITE PAPER)
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Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery
by Oracle Corporation
June 2009
- (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
(EBOOK)
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10 Quick Wins for Sales & Marketing
by ZoomInfo
November 2009
- (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
(EBOOK)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
(DEMO)
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A Guide to the Value of Reliable Data in Retail Banking
by DataFlux Corporation
November 2009
- (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
(WHITE PAPER)
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Sales and Marketing: The New Power Couple
by Microsoft
December 2008
- (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
(WHITE PAPER)
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