A Marketing Senior Project - CRM Guide Results for A Marketing Senior Project (Page 5)
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Who Are My Best Customers?
by SPSS Inc. Worldwide Headquarters
February 20, 2009
- (Free Research) Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 20, 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) This paper explores core principles companies can use to help them select a CRM system.
(WHITE PAPER)
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Effective Strategies for Capturing the Voice of the Customer
by SPSS Inc. Worldwide Headquarters
March 12, 2009
- (Free Research) This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction.
(WEBCAST)
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Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining
by SPSS Inc. Worldwide Headquarters
May 04, 2009
- (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.
(CASE STUDY)
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How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty.
(WHITE PAPER)
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Effective Negotiating: 5 Rules for Smooth Transactions
by Global Knowledge
March 13, 2009
- (Free Research) This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want.
(WHITE PAPER)
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Integrated Contract Life-Cycle Management: Automate Processes, Reduce Over-Payments, Improve Productivity
by SAP America Inc
June 05, 2009
- (Free Research) Combining SAP ERP with SAP Incentive Administration and SAP Paybacks and Chargebacks provides a complete contract management solution. With this solution, you will increase market share, capture business intelligence, reduce overpayments and duplicate claims, improve compliance, and increase productivity.
(WHITE PAPER)
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Implementing a Data Quality Strategy
by DataFlux Corporation
January 06, 2009
- (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
(WEBCAST)
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Infor CRM Epiphany for Insurance
by Infor CRM
July 01, 2009
- (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business.
(BROCHURE)
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Infor CRM Epiphany For Consumer Products
by Infor CRM
July 01, 2009
- (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
(BROCHURE)
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Measuring and Improving Customer Satisfaction in the Insurance Industry
by MarketTools, Inc.
November 24, 2009
- (Free Research) Learn how leading Insurers are using MarketTools’ CustomerSat to gather and analyze feedback from customers, employees, and others, as well manage timely responses to this feedback.
(ANALYST BRIEF)
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A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell
by MarketTools, Inc.
August 19, 2009
- (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the CustomerSat Feedback System to improve overall customer service and grow their business.
(CASE STUDY)
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9 Critical Steps in Designing Enterprise-Wide Feedback Systems
by MarketTools, Inc.
November 24, 2009
- (Free Research) This white paper summarizes the benefits of the MarketTools CustomerSat Design Methodology, a proven approach to designing enterprise-wide feedback systems that MarketTools CustomerSat professionals have developed, refined, and perfected over nearly a decade.
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Demo: Personalized content and Advertising
by Alcatel-Lucent
November 20, 2009
- (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
(VIDEO)
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Sybase® IQ Delivers Advanced Analytics Power with In-Database Analytics
by Sybase, Inc.
October 29, 2009
- (Free Research) With its new in-database analytics capability, Sybase IQ provides an analytical platform that can decrease processing time, increase accuracy, and manage data volume. Read on to learn how Sybase® IQ delivers advanced analytics power with in-database analytics.
(DATA SHEET)
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
by Citrix Online
March 23, 2009
- (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
(CASE STUDY)
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Business Wire hosts award-winning events for client education with GoToWebinar
by Citrix Online
June 24, 2009
- (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
(CASE STUDY)
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What Causes Webinar Attendees to Bail
by Citrix Online
August 19, 2009
- (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER)
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CIO Decisions eZine: ITSM Managing for Efficiency and Effectiveness
by SkillSoft Corporation
November 10, 2009
- (Free Research) IT Service Management frameworks are helping CIOs leverage best practices to lead change, improve response time and better manage the IT/business relationship. In this CIO Decisions eZine, experts offer insights into how to roll out your ITSM implementation.
(EZINE)
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How Do You Evaluate Which On-Demand CRM Solution is Right for You?
by Oracle Corporation
January 08, 2009
- (Free Research) The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money.
(WHITE PAPER)
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
by SAP BusinessObjects
October 26, 2009
- (Free Research) Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
(WHITE PAPER)
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Advanced Reporting for Salesforce
by SAP BusinessObjects
October 19, 2009
- (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
(WEBCAST)
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7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy
by SAP BusinessObjects
June 17, 2009
- (Free Research) Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
(WHITE PAPER)
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Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
by SAP BusinessObjects
June 17, 2009
- (Free Research) This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
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