Marketing Management Software, Hardware, Services and Research Papers

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Managing Global Web Sites: Localization, a Never Ending Story

by SDL Tridion

May 04, 2009 - (Free Research) This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency.

(WHITE PAPER)

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Using Webinars to Engage Prospects

by Citrix Online

August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.

(WEBCAST)

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Business Wire hosts award-winning events for client education with GoToWebinar

by Citrix Online

June 24, 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.

(CASE STUDY)

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B2B Lead Gen: Marketing ROI Performance & Evaluation Study

by Citrix Online

December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

(WHITE PAPER)

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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars

by Citrix Online

December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

(WHITE PAPER)

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What Causes Webinar Attendees to Bail

by Citrix Online

August 19, 2009 - (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.

(WHITE PAPER)

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Avatars Proven to Increase Advertising Effectiveness

by Humanity Interactive

September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

(CASE STUDY)

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10 Quick Wins for Sales & Marketing

by ZoomInfo

November 09, 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.

(EBOOK)

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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo

by ZoomInfo

May 19, 2009 - (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.

(DEMO)

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A Guide to the Value of Reliable Data in Retail Banking

by DataFlux Corporation

November 02, 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

(WHITE PAPER)

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Improve Customer Relationships Using the 2007 Office System

by Microsoft

September 09, 2009 - (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.

(WEBCAST)

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Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2

by Microsoft

September 09, 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.

(WEBCAST)

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Grow Your Business with Microsoft Dynamics CRM

by Microsoft

September 09, 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.

(WEBCAST)

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Achieving Sustained Growth through Operational Excellence

by SAP AG

June 02, 2009 - (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.

(WHITE PAPER)

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Seven Tips for Profiting from Lean Times with CRM

by Oracle Corporation

January 26, 2009 - (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.

(WHITE PAPER)

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How to Maximize Revenue by Sending Targeted Promotions to Customers

by Infor CRM

October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.

(WHITE PAPER)

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Increase Profits and Customer Satisfaction in the Communications Industry

by Infor CRM

December 05, 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.

(WHITE PAPER)

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Cross-Channel Campaign Management - Next Generation Multichannel Marketing

by Infor CRM

March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

(ANALYST BRIEF)

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Addressing the challenges of implementing a customer-centric strategy

by Infor CRM

December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.

(WHITE PAPER)

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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

by TIBCO Spotfire Division

October 05, 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

(PRESENTATION TRANSCRIPT)

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

by Oracle Corporation

September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

(WHITE PAPER)

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Turning Results into Rewards: Survey Analysis and Reporting

by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

(WEBCAST)

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Boost ROI with Faster, Easier, VISUAL Analytics

by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>

(WEBCAST)

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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

by Pivotal CRM, a CDC Software solution

July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

(WHITE PAPER)

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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs

by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research) This paper explores core principles companies can use to help them select a CRM system.

(WHITE PAPER)

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